Analytics is the science of understanding what visitors are doing on your website and making changes to exploit major trends or correct things that are undesirable. You may find a targeted business that keeps coming to your site but does not engage, or you may find a landing page that has a very low time on page metric. Analytics provides insights on your website traffic on how to convert visits into sales.
Lakeville Digital uses tools that can connect sales, marketing and advertising data to give you a complete view of what is working, what isn’t working and what can be exploited. Online and offline interactions can be pieced together to better understand your customers behavior. This information can help formulate strategies and tactics that will help grow your business.
We use analytics as part of our overall marketing services, we can also provide analytics as a standalone service to help you improve customer engagement and turn your traffic into sales.